Website Launch Hiccups—What to Do and How to Do It

One of my companies, Advanced RehabTrust Home Health, had its new website launch today. That’s fun — I was like a proud papa, telling everyone to check it out.

Until I noticed that the web developer didn’t fix the phone number like I asked them to. And the Pinterest button is linking to my personal Pinterest account instead of the company’s. I suppose visitors to my home health website might want to see my pin proclaiming, “Apple Cider Vinegar: The Ultimate Problem Solver,” but I’m not sure.

Apple Cider VinegarSo what do you do when things go wrong with your website launch?

1. Stay calm. It is going to take a little time to get things fixed. You can take action, but you can’t control everything. Freaking out isn’t going to help.

2. Contact your web developer as soon as you notice something is wrong. Be friendly and pleasant while being specific about your concerns. You could say, “You no good son of a gun, you should have fixed this right the first time!!!!” But what good will that do you? Remember, you’re looking for a solution to the problem. If you are rude, the solution is likely to come later rather than sooner.

3. Get help. As soon as I noticed there was a problem I asked friends to start checking the website and letting me know if/when they find anything wrong, odd or out of place. Crowdsourcing works wonders. Don’t be so embarrassed that something isn’t right that you don’t ask your friends and/or family to help you. They are on your team. They are rooting for you!

4. Keep checking. As much as your web developer might want to get everything right, sometimes they don’t. Even after I had submitted my list of urgent corrections, and received an email that they had all been taken care of, I went onto my website to make sure the corrections were all done. Guess what… they weren’t! So I very politely emailed my web developer about the corrections again….

5. Maintain perspective. A website glitch, or a website crash, is more than likely a small speed bump in the life of your business. It’s challenging and potentially embarrassing, but it’s not going to ruin you. And if your website visitors are like most people, they will understand when your website isn’t perfect. They might even think of you as more human. Studies show we tend to like people who make mistakes better than people who are perfect.

Danny Iny’s Firepole Marketing website has a great blog post on Disaster Recovery Planning for your business. Website glitches aren’t usually disasters, but it’s still good to have a plan in place, just in case.