Product, Place, Pricing and Promotion. If you’ve taken a marketing class or read a marketing textbook, you’ve no doubt across the 4P’s of marketing. What you may not have realized though, is that (at least in San Francisco) the Girl Scouts have come up with a fifth P—Pot.
According to Mashable, a young girl in San Francisco found a way to get her product into the perfect place, selling Girl Scout cookies in a Cannibis Clinic. What do people who smoke pot want? Girl Scout cookies!
What can we learn from this, and how can we apply these lessons to our businesses?
Be Creative. Where are the unexpected connections between you and your customers? Where could they be? Write down five new ways to reach potential customers you aren’t currently reaching. How would you do it?
Be Bold. It takes guts to do something so out of the ordinary. Sometimes, instead of doing the mundane or commonplace, you need to give yourself permission to try something daring. The Girl Scouts of Colorado have officially banned their scouts from selling cookies at pot shops, but at least some scouts had the courage to try. What will you give yourself permission to do? What audacious thing could you do to delight your customers?
Take Action. I bet there were Girl Scouts sitting at home thinking, “Wouldn’t it be great to sell cookies in places besides the front of Wal-Mart?” They were trying to be creative. There were probably even Girl Scouts who thought, “Wouldn’t it be great to sell cookies to people who have the munchies?” They were thinking boldly. But then there were the Girl Scouts who took action, who got out there and did it. They were the newsmakers, the game changers, the ones who changed what we think is possible when it comes to selling cookies.
Once you’re done being creative and bold, take action—show us all what’s possible.